SparkVertical is the full-stack marketing partner for essential trades operators. We run search, paid, content, web, print, reputation, referral, and business development work as one practical system. We only work with one client - per vertical - per market.
The trades built this country. Roofing and insulation companies, plumbing operations, HVAC crews, restoration teams, and leak detection specialists solve real problems for real families every day. We make sure marketing dollars in the AI era deliver results to their side of the ledger.
Most trades operators are stuck with generalist agencies and recycled campaigns that were never built for their business. Watch the short video to see how we do it differently, then schedule a conversation to see what a real partner looks like for your company.
You're running a serious company. Crews, trucks, payroll, materials, estimates, jobsite problems, and a phone that does not stop. Built for $3M-$15M annual revenue trades businesses that need a real marketing partner.
The operators who would benefit most from a real marketing partner are the furthest from one.
Generalist agencies sell the same playbook to a dentist, a law firm, and a roofer, then call it specialization. Lead aggregators sell the same lead to four competitors and call that demand generation. The incumbents aren't moving fast enough. We are.
A piecemeal stack becomes the operator's problem. We run every channel a trades customer touches, from Google and AI discovery to direct mail, field marketing, referrals, and follow-up, as one engagement accountable to revenue.
Search visibility
Local SEO, Google Business Profile, Answer Engine Optimization (AEO), LLM citation. Show up across Google, AI Overviews, ChatGPT, Claude, Perplexity, Gemini.
Paid acquisition
Google Ads, Local Services Ads, retargeting, lead-form optimization, call tracking and conversion intelligence.
Content
Vertical and location specific editorial, plus scoped video and photography when the engagement calls for it. Built for human readers and AI citation.
Web
Site architecture, build, performance, accessibility, ongoing optimization on a system built for the trades.
Channel marketing
Email, social, direct mail, print, reputation, and field marketing. The physical and digital layers pulling in the same direction.
Business development
Referral partner activation, strategic partnerships, and new revenue stream planning tied back to the marketing engine.
Embedded team
A regular working rhythm. Direct line. A partner who shows up, learns the business, and gets to work.
Full-cycle delivery
Strategy, build, ops. We don't hand you a deck and disappear.
Total strategic alignment
Our outcomes are your outcomes. Shared visibility, aligned incentives.
Client voice
SparkVertical actually jumped on a plane to meet us in person and learn about my business.
If we're your partner, your direct competitor can't hire us in the same vertical and market.
Market means the client's current working territory plus approved near-term expansion territory, generally within six months of signing.
If you are running a $3M-plus home service business and the marketing still feels like a collection of vendors, reports, and recycled campaigns, the first step is a practical look at the market, the numbers, and the work in front of you. Start Here
