Marketing and Advertising Services for Roofing Companies
Roofing Companies
The Roofing Industry is one of the most highly competitive sectors in home services. Small and medium-sized businesses are competing against regional powerhouses (just count how many roofing companies were in your last Valpak envelope).
Peak roofing seasons vary from region to region, as do projects driven by storm damage, tornadoes, hurricanes, wildfires, and other extreme weather events. SPARKVertical has extensive experience helping residential and commercial roofing companies remain busy and profitable year-round by effectively managing campaigns designed to drive roof replacements, repairs, inspections, ventilation upgrades, and preventative maintenance.
In addition to Roofing, we have proven our expertise in large, medium, and small markets in every time zone for a wide variety of home service providers, including Restoration, Insulation, HVAC, Plumbing, Leak Detection, and more. In many cases, our work with other non-competing businesses in your service area can help drive revenue your way (and vice versa) as we master hyper-local marketing and build positive relationships with homeowners, property managers, HOAs, and other key referral partners.
SPARKVertical only works with ONE CLIENT - per Vertical - Per market*
*Not only does this mean one Roofing company per territory, but we understand that in some cases, verticals overlap, such as Roofing and Insulation services. Therefore, we will check with our existing client (if and when applicable) to discuss potential conflicts of interest before taking on a new client.
SPARKVertical Delivers a comprehensive suite of services
This approach Eliminates redundancies, ineffective Advertising, and fragmented messaging.
Services include:
Weekly Scheduled Meetings - Regular communication to ensure our efforts are aligned with your goals - allowing us to be proactive rather than reactive
Pay-per-Click Advertising Management - Optimization and active management of your digital campaigns so you convert Searches into quality Leads - in the most cost-effective manner possible
SEO and Search Profiles – Evaluation, design, and active management - Google, Bing, Yelp, NextDoor, and more
Target Client and Referral Partner Research - We help you get in front of decision-makers and help you nurture those relationships
Social Media Marketing – Setup and Management of your Facebook, LinkedIn, and other relevant platforms
Reputation Management – Generating positive reviews and effectively responding to and resolving negative ones
Customer Service Monitoring and Support - Performance management, training, and best practices for your team
Graphic Design and Print - We have resources to create everything from logos and branding to business cards, direct mail flyers, and trade show booths
We can do the heavy lifting of your Marketing, Advertising, and Business Development departments so you can focus on planning the growth of your business and taking great care of your customers.
We know that every business owner's goals and territories are different. We get to know the nuances of your market – including local customer needs – so your marketing efforts feel organic to potential customers. We ensure you don’t spend hard-earned money targeting people outside your territory or waste time fielding calls from people looking for services you don’t offer.
We help our clients rank higher in searches against local competitors by setting up and/or optimizing search and social profiles. Our services can even include managing your social media accounts so that you can directly engage with customers and prospects.
SPARKVertical’s reputation management team quickly flags negative reviews on major platforms and helps you quickly and easily respond to and resolve them. Our proven methods and measured responses often turn today’s critics into tomorrow’s advocates.
We can even work with your customer service representatives to improve the quality of service, better manage customer expectations, close more business, and help your technicians generate more favorable reviews.
We specialize in marketing Roofing Services:
High slope roofs
Low slope and flat roofs
Ventilation
Gutters and drainage
Inspections
Preventative maintenance
Repairs
Don’t leave money on the table For Your Competition.
We deliver:
More efficient advertising – greater returns with leaner, more targeted investments
Increased lead conversion – working with CSRs, Technicians, and Sales reps to overcome challenges, manage expectations, and best explain the value of services
Improved reputation management – managing expectations, delivering on promises, and making it easy for satisfied customers to share their stories online
Keyword auction conflict reduction—In many cases, our clients competed with neighboring regions or the franchise’s corporate office on Pay-per-Click (PPC) advertising auctions, driving prices up for both parties. We eliminate these conflicts.